AFP Webinar: The Annual Fund Isn’t Annual

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1:00-2:00 PM Eastern | Presenter: T. Clay Buck, CFRE
Eligible for 1 CFRE Education Point

Every year we get more technology and a new way to raise money from individual donors, but are these techniques really worth it? What goes in to creating a solid, successful annual/individual giving program, especially in the current times we’re facing? Let’s take a dive into what works, what doesn’t and the best ways to ensure a successful annual fund program. This session will look at current trends in annual giving, review the latest data on impact of direct mail, digital fundraising, giving days and major gift programs and present solid, best-practice techniques you can implement right away to ensure your annual fund succeeds.


For over thirty years, T. Clay Buck, CFRE has been developing fundraising, communications and marketing programs that further missions and create long-term sustainable relationships and revenue.   Well-versed in all areas of fundraising, Clay’s particular expertise is in individual giving, strategic planning, data and development systems, and appeal, case, and content writing.  He is a Certified Fund Raising Executive (CFRE), holds a Certificate, With Distinction, in Philanthropic Psychology from the Institute for Sustainable Philanthropy, and is an AFP Master Trainer.  He is the Founder of TCB Fundraising, an individual giving and fundraising communications consultancy, and the Founder and Co-Creator of The Fundraiser’s Planner.  He is also the Lead Fundraising Coach for iWave, helping to bring fundraising intelligence to all levels of philanthropy and generosity.  Clay has been recognized as one of the nonprofit sector’s leading teachers, trainers, and influencers and was recently honored with the Lifetime Achievement Award from AFP Las Vegas.  He teaches fundraising, storytelling, and strategic planning at the University of Nevada, Las Vegas where he was recognized with the Outstanding Faculty award.


CFRE Focus Areas

Securing the Gift
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