AFP Webinar: Develop Campaign Communications That Inspire New and Long-Time Donors

Stewardship & Marketing: Donor Relations/Stewardship
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1:00-2:00 PM Eastern | Presenter: Jennie Winton, Founding Partner & Leadership Coach, Mission Minded
Eligible for 1 CFRE Education Point

How do you appeal to the same, long-time donors year after year and keep them excited, especially after two years of pandemic uncertainties and exhaustion? Let’s face it, maintaining donor excitement can be difficult, even for the most urgent causes. In our session, we’ll teach participants how to incorporate emotion, rationale, and urgency into their next campaign to re-inspire current supporters and attract a new generation of dedicated donors. We’ll share compelling case studies of nonprofits that achieved campaign success through the disciplined use of this powerful communications strategy.

Securing the Gift
Relationship Building
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