AFP Webinar: Finding the Untapped Major Gift Potential in Your Donor Base

There are hidden major donor gems in your database - let's find them! Join us to discover how to datamine your large donor data base into a short list of highly qualified prospects. You'll discover how to locate high value donors who are already giving to you. We'll also give you advanced prospect management strategies that will help you optimize relationships with the right people - your most loyal, wealthiest true believers who love you.

You'll discover:

• How to estimate the value - and timing - of your prospect portfolio
• What kind of prospect research you really need
• How to manage your portfolio so you know which donors to focus on
• How to cultivate and nurture donors to result in major gift commitments

Presenters:  Gail Perry, CFRE and Kathryn Gamble Ph.D., MBA

Gail Perry, CFRE, is a fundraising coach, author, trainer, and public speaker. Gail's mission is to give nonprofit leaders new skills, know-how, inspiration and energy so they can change the world. She works with fundraisers around the world to help them succeed in big-money fundraising. Her Fired-Up Fundraising site is a go-to resource for fundraisers who want to learn the latest fundraising strategies, rev up their boards and raise serious funding for their causes. Gail's book, Fired-Up Fundraising: Turn Board Passion into Action (Wiley/AFP) is called the gold standard guide to building successful fundraising boards.

Kathryn Gamble, Phd MBA is Senior Consultant at Gail perry Associates, with over twenty-seven years of major gift and capital campaign experience. solid fundraising experience. Kathryn brings analytical, strategic, practical and technical expertise in dealing with all aspects of philanthropic management. Her clients include arts, educational, social service, and health organizations.  Prior to launching her consulting career, Kathryn provided leadership for and management of the successful North Carolina Museum of Art $50.6 million campaign. She has held senior advancement positions at Saint Mary’s School and served as Associate Vice-Chancellor at East Carolina University.

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