AFP Webinar: Major Gift Fundraising 102 in 2023

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Amy Eisenstein

1:00 - 2:00 PM Eastern | Presenter: Amy Eisenstein, ACFRE

Eligible for 1 CFRE Education Point

This session is for those who are comfortable with raising major gifts and are ready to take their major gift fundraising to the next level. Amy Eisenstein, ACFRE, will discuss ways to get initial meetings virtually and in-person, as well as how to incorporate blended and planned gifts into your asks. The session will cover how to ask for gifts using assets such as stock, real estate, retirement funds and more, as well as asking for bequests. We will end with how raise the biggest gifts for your organization, through a capital campaign.

Presenter: Amy Eisenstein, ACFRE

Amy Eisenstein, ACFRE is CEO and Co-Founder of the Capital Campaign Toolkit. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. Amy became an AFP certified Master Trainer in 2009 and served as the president of the board of AFP-NJ in 2014-2015. She became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE, in 2013. For more information and free resources visit amyeisenstein.com or CapitalCampaignToolkit.com.


CFRE Focus Areas

Securing the Gift
Relationship Building
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