Balancing Time Off with the Demands of Year-End Giving
The year-end giving season, typically spanning November and December, is often the most crucial period for fundraisers. With a high volume of donations pouring in and urgent deadlines looming, the idea of taking a break might feel impossible, but time away is essential for your well-being and effectiveness, especially after a demanding year.
Here are some strategies to help you take time off when you can and make the most of mobile work when you can’t fully disconnect.
Planning Your Time Away
1. Plan Your Vacation Well in Advance
Start by reviewing your team’s schedule and strategic priorities at least a few months ahead. This will allow you to identify any overlapping time off and avoid disruptions. Speak with your supervisor and colleagues to ensure your time away aligns with key deadlines or events. Planning early gives everyone the chance to adjust and minimizes any stress on you as your vacation nears.
2. Communicate Clearly with Donors and Stakeholders
Once you know when you will be out of the office, consider who will be impacted and make a plan to set expectations with them.
- If you are listing another team member in your out-of-office reply, make sure that they are equipped to handle any inquiries and know what they can tackle themselves, and what will need to wait until your return.
- If there are donors that you know are going to be reaching out to you during your time off, inform them in advance of your upcoming out-of-office and see what can be done early, or what might be able to wait until your return.
- Set up an out-of-office reply that provides key details such as the dates you’ll be out, an alternate point-of-contact, and reassurance that you will connect with them upon your return.
3. Take Advantage of Automation
Automated systems and AI tools can streamline time-sensitive tasks and keep donors engaged during the year-end season, even while you’re out of the office.
- Donation Reminders and Follow-Ups: Schedule automated reminders and follow-ups for donors who have expressed interest but haven’t yet given. AI can tailor these messages based on donor history, making reminders feel personalized without requiring manual input.
- Predictive Analysis for Targeted Outreach: Use AI to analyze donor engagement data and identify those likely to give, enabling targeted outreach to high-potential donors. This strategic focus on key supporters maximizes impact without intensive oversight.
- Automated Reporting and Goal Tracking: Set up reports to run automatically at key times, summarizing donations, campaign progress, and engagement metrics. This allows you to monitor campaign performance without needing to generate reports manually, helping you stay informed at a glance.
When You’re “Out-of-Office”
In a perfect world, we would always be able to completely disconnect and enjoy our time off, but sometimes, especially during year-end, that might not be an option. If you’re trying to compromise, and get some work done, without being tethered to your desk, here are some strategies for being out-of-office but within reach.
1. Stay On Top of Email with Mobile Tools
Keeping an eye on email is critical during the year-end season, especially when donor inquiries and last-minute gifts come in at high volumes. Most email platforms offer robust mobile apps, allowing you to manage inboxes, flag messages, and quickly respond to donors as needed. You can set up quick-reply templates to respond to common inquiries, such as thank-you acknowledgments, or answers to frequently asked questions.
You can also use productivity apps to organize emails into categories (e.g., donor questions, gift confirmations, urgent tasks) and enable notifications for high-priority senders such as major donors or priority stakeholders, so you don’t miss time-sensitive messages.
2. Manage Donor Relations with Mobile CRM Apps
Some CRMs now offer mobile versions that allow you to look up donor histories, record recent interactions, and add notes on the spot. This is especially useful if you need to keep track of donations, add personal follow-up reminders, or connect with donors over the phone without switching to a computer.
3. Track and Engage on Social Media
Fundraising during the holiday season often involves social media to boost visibility and attract last-minute donations. Most content your organization plans to post while you’re away can be pre-scheduled, either natively through many platforms, or through a social scheduling tool such as Hootsuite. All the major social platforms also have mobile apps that you can use to monitor engagement and respond to comments or messages. You will need to make sure that you’re logged into these apps on your phone with your organization’s account and that you have notifications turned on for any platforms on which you want to be active and responsive.
Final Thoughts
As the year-end season ramps up, it’s essential for fundraisers to prioritize their well-being and spending time with loved ones, even amidst the demands of their work. By planning ahead, using mobile tools strategically, and setting realistic boundaries, you can manage your responsibilities effectively—whether you’re taking a break to recharge or working remotely. The right approach can ensure that both professional goals and personal mental health considerations are met, allowing fundraisers to start the new year with renewed energy and focus. After all, sustaining your own passion and productivity is as crucial as meeting those all-important year-end goals.
Robert D. Taflinger, CAE, CFRM is the director of development for the American Health Law Association, the nation's largest, nonpartisan, 501(c)3 educational organization devoted to legal issues in the health care field. Robert has an extensive background in general financial and marketing affairs, including experience in implementing financial systems, strategies, processes and controls, branding, distilling value, overcoming objections and securing deals. He is a skilled technology user in areas of database development, financial and membership software management, and vendor relationship management for 501c3 and 501c7 corporations. Robert has demonstrated success in managing outsourced vendor services, identifying innovative solutions, systems and process improvements proven to increase efficiency, customer satisfaction and the bottom line. He is a member of the American Society of Association Executives (ASAE), the Association of Fundraising Professionals (AFP), and AFP-Fort Lauderdale/Broward Chapter of the Association of Fundraising Professionals. He became a Certified Association Executive (CAE) in January 2009 and has a Certificate in Fund Raising Management from The Center on Philanthropy at Indiana University.