AFP DC, Washington DC Metro Area Chapter Event: AFP Global Course: Donor Retention
September 24, 2024 | 9:00 a.m. - 2:00 p.m.
Did you know that most nonprofits lose nearly as many donors as they gain each year? This 1-day course will help you stop the churn! It focuses on developing a donor retention plan based on research into what really works. Learn to track overall gains and losses in donors and gifts and use that information to develop better cultivation and retention strategies.
The course is taught in an active learning style and includes group discussion, engaging activities, and a detailed case study.
Learning objectives include:
- Identify effective practices to retain and upgrade your donors and improve fundraising effectiveness.
- Prepare a donor retention plan for your organization.
- Use data from growth-in-giving reports to develop growth-oriented fundraising strategies.
The AFP Donor Retention: A Self-Assessment Workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation.
Teachers:
- Liza Douglas, CFRE, National Executive Lead, Mission Advancement - National & International Initiatives, American Heart Association
- Barbara O'Reilly, CFRE, Founder and Principal, Windmill Hill Consulting
- Ben Miller, SVP of Data Science and Analytics, Bonterra
*Full participation in AFP Global Courses: Donor Retention is applicable for 5.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.