AFP Greater Toronto Chapter: Behind the Scenes of the SickKids Foundation’s ‘Million Reasons Run: How We Launched a Successful, National, P2P Event During a Pandemic

Join Jamie Lamont, Director, Special Events & Sponsorship SickKids Foundation and Jay Aber, Founder and President of The Aber Group as they discuss how SickKids Foundation team, along with creative, media and website partners joined forces to create and launch The Million Reasons Run in just 5 months. Learn what it took to make a “something from nothing” and over-deliver on first year-revenue goals by nearly 50%.