AFP Greater Toronto Chapter: The Whole Picture: Data-Driven Solutions to Lottery Success

Date: Thursday, November 24, 2022
Time: 10:00-11:00 am
Cost: Free
Location: Zoom – the link to join will be included in your registration confirmation email

The last two years have seen an exponential growth in the number of charities undertaking lottery programs – with varying degrees of success. Health Sciences North launched their 50/50 lottery in 2020 and it is now one of the most higher grossing regional 50/50 lotteries in Ontario. Learn how HSN and their partner – Blakely – use data and insights to drive strategy, communications plans and creative for ongoing growth and success.