AFP Long Island: A Brave New Digital World: Leveraging Data and Analytics to Enhance Fundraising, Event Attendance, and Constituent Education

Learn how to identify individuals who have already demonstrated a strong inclination to make a gift, and then discover how to target these constituents via paid digital ads on social media platforms. You'll leave knowing how to create a retargeting pixel, allowing you to identify giving page visitors who abandon their carts, how to design a Facebook or Google ad campaign by using targeted, segmented lists exported from your fundraising CRM, and how to conduct randomized, controlled trials to evaluate "lift" and ROI of ads.