AFP Long Island: Building Content for Social Media to Drive Awareness, Engagement and Conversion

Join us on June 21 when Tina Starkey, Chief Growth Officer at Stop Soldier Suicide, explains how to use social media content to drive awareness, engagement and conversion. Learn how to craft and deliver your organization’s story for different online platforms, using words and images for maximum impact on your fundraising efforts. Find out how to measure social media success and use the data to grow awareness and conversion.

She is currently Chief Growth Officer with Stop Soldier Suicide (SSS), a national veteran-led nonprofit determined to reduce the incidence rate of suicides among service members and veterans. A best-in-class leader in the digital age, Tina will explore the power of effective communication, relationship building, and iterative approaches.

Before joining SSS, Tina led all social marketing work for the American Cancer Society, including brand channels, influencer marketing, social care, partnership marketing, and field support.