AFP Washington DC Metro Area Chapter Event: Fundraising Resiliency - How to Maximize Your Revenue in Wild Times

Fundraisers need to build resilience into their programs so they can maximize their revenue and be responsive to an ever-changing external environment.

In these times, fundraisers need strategies to better retain donors and increase annual donor value. This session will give you examples of how to use automation, personalization, segmentation, and donor behavioral data to develop better donor journeys that will result in increased donor revenue and improved retention. It will show you how to create a resilient annual plan, adjust it on the fly and choose best opportunities to upgrade donors to become monthly givers and mid-level donors. You will walk away with practical examples that can be applied by an organization with a staff of any size. You will better understand how to track performance, and what reporting you will need to improve revenue and adjust as new challenges and opportunities arise over your fiscal year.

Donor data, new technology, behavioral economies, and proven fundraising strategy come together in this session to show you how to raise more money in a time of changing demographics, economies, and politics.

This session will include case studies from organizations working in the Latinx, LGBTQ, and African-American communities to show how to tailor your approach to your supporter audience.

Be ready, be resilient, and maximize your revenue in a wild world.


Erica Hunter


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