AFP Complimentary Webinar (Sponsored): Improve Your Fundraising Plan with Donor Engagement
1:00-2:00 PM Eastern | Presenter: Kimberly Perron
Eligible for 1 CFRE Education Point
You can add more detail to your fundraising plan by segmenting your donors and creating specific tasks and activities to support the donor’s interests and desired impact. This session will look at how to identify major donors and planned giving prospects, as well as strategies to move small annual donors to a recurring giving program. Communication is key for donor engagement to be successful. The class includes worksheets to help you identify segments, add a communications plan to your fundraising plan, and set donor engagement goals for your organization.
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH DONORVIEW FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Kimberly Perron is a Customer Success Instructor providing training and course development for DonorView software. She brings a unique set of skills to every project, building on her Mechanical Engineering and Masters of Business Administration degrees. Kimberly lives by the motto ‘variety is the spice of life” as evidenced by the winding career path she has enjoyed including designing mechanical systems for power plants, project manager on several multi-million-dollar construction projects, owning and operating a successful interior design business, and working in diverse management positions with variety of non-profits supporting environmental, arts, and social service causes. She chose her current position because it incorporates her love of teaching and strategic planning, while allowing her to help many non-profit organizations be successful.