Webinar
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AFP Complimentary Webinar (Sponsored): Mid-level Masterclass: How to Build A Scalable and Lasting Mid-level Program

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1:00-2:00 PM Eastern | Presenters: Rachel Bowden and Frank Mumford, CFRE
Eligible for 1 CFRE Education Point

Mid-level donors: Those key individuals who have a propensity to grow into passionate supporters but tend to be mismanaged or left behind.

Fundraising organizations build their strategies around major and planned giving but when gaps in the donor pipeline start to widen, a strong mid-level or annual giving strategy becomes the key to a program that exceeds fundraising goals.  

In this webinar, we will explore:

  • Common challenges fundraisers are experiencing today
  • Reasons a strong mid-level/annual giving program works
  • Actionable ways to build a scalable, successful mid-level program that will deliver results all year long
  • Essential mid-level tools to scale without extra headcount

Sponsored by: 

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PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH GRAVYTY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.


Presenters:


Rachel Bowden, Sales Director, Gravyty  
With a passion for making a positive impact, Rachel has spent her career helping finance, education, and nonprofit industry clients work smarter and achieve results through innovative technology. Prior to that, she was a K-12 educator. As a mom of 5 boys, she is passionate about finding practical solutions that make a difference both at work and in her community  
 

Frank Mumford, CFRE, Enterprise Account Executive, Gravyty  
Frank is a fundraiser at heart who found his way into supporting nonprofits through creative software solutions. Frank got his start as a student telethon fundraiser and joined Gratavid after serving as Senior Donor Advisor at The Greater Twin Cities United Way. He serves on the AFP MN Board of Directors and NMU Alumni Association Board, and obtained his CFRE in 2019 after 8 years in the nonprofit sector as a fundraiser and has been in the space for more than 14 years.

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CFRE Focus Areas

Current and Prospective Donor Research
Securing the Gift
Leadership and Management
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