AFP Complimentary Webinar (Sponsored):The Psychology of Giving: Understand the Motivations and Drivers That Influence Donor Behavior
1:00-2:00 PM Eastern | Presenters: Kevin Schulman and Kimberly O’Donnell
Eligible for 1 CFRE Education Point
As a fundraising professional, most of your day is spent eliciting emotion and action from your organization’s supporters. By understanding the science behind why people give and the psychological needs it serves, you can begin developing campaigns and messaging that will better resonate with your audience. In this webinar, you'll hear from two fundraising experts as they unveil the science-backed secrets behind donor behavior and provide practical tips for applying that knowledge to your work. Leave this session with a better understanding of:
- Psychological principles of giving, such as motivation, commitment, identity, and personality traits.
- Ways that donor behavior has shifted in this current digital age.
- Science of words and how to incorporate it into your organization’s storytelling.
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH BONTERRA FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Kevin Schulman is an academically trained social scientist focused on answering the why behind human behavior. He’s founder of DonorVoice, a full-service fundraising agency, and DVCanvass, a canvassing and telefundraising firm whose shared red thread is applying behavioral science for better outcomes.
Kevin developed the Commitment Model to measure donor relationship strength and the TrueQuality Score, a real-time, forward-looking measure of donor quality. His work serves as foundation for the number one, best-selling fundraising book, “Retention Fundraising, The New Art and Science of Keeping Your Donors for Life” and he’s Managing Editor for the Agitator/DonorVoice blog, a top 5 fundraising blog globally.
Kimberly is a seasoned nonprofit and tech leader. Having worked as an Executive Director, Chief Philanthropy Officer, fundraising consultant, and tech advisor, she has spent 25+ years blending fundraising and marketing principles to scale dollars raised and strengthen supporter engagement. Kimberly was an adjunct professor for 11 years at Georgetown and George Mason Universities where she taught nonprofit leadership. A certified executive coach, Kimberly currently leads Bonterra’s coaching program and hosts the popular Accidental Fundraiser podcast.