AFP Deep Dive: The Complete Guide to Building a Thriving Donor Community Through Digital Fundraising

June 6, 2024 (1-day)
1:00 – 5:00 pm ET
$199 USD (Members); $259 USD (Non-Members)

Are you a nonprofit development director ready to take your digital fundraising to the next level?

This intensive 4-hour course equips you with the knowledge and strategies to maximize existing channels, explore new frontiers, and measure your impact.

Learning Objectives:

• Learn how to analyze donor data to personalize email appeals, segment audiences, and optimize donation pages for higher conversion rates.
• Craft powerful narratives on digital channels that resonate with donors and inspire them to give.
• Discover effective strategies to utilize various social media platforms for fundraising success. 
• Identify the latest trends in social media fundraising, like peer-to-peer giving and influencer marketing.
• Understand key metrics to track the success of your digital fundraising campaigns and gain valuable insights for future optimization.

This course is ideal for:

• Nonprofit Development Directors: Enhance your digital fundraising expertise and build a comprehensive strategy for online giving.
• Fundraising & Communications Professionals: Deepen your knowledge of digital tools and tactics to support fundraising efforts.
• Anyone seeking to elevate their digital fundraising skills for a nonprofit organization.

Who will benefit from this course?

• Nonprofits seeking to increase online donations and supporter engagement.
• Individuals who want to gain a competitive edge in the evolving world of digital fundraising.
• Organizations aiming to optimize their online fundraising campaigns for maximum results.

By participating in this course, you'll gain the confidence and tools to transform your digital fundraising strategy and make a lasting impact on your nonprofit's mission.

Presented by: Julia Campbell

Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape.  An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog 

Eligible for 4 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.