Deep Dive

AFP Deep Dive: Develop Campaign Communications That Inspire New and Long-Time Donors

Stewardship & Marketing: Donor Relations/Stewardship
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Jennie Winton and Tia Robinson

March 21, 2024
1:00 – 5:00 PM ET
$199 USD (Members); $259 USD (Non-Members)

How do you appeal to the same, long-time donors year after year and keep them excited, especially after two years of pandemic uncertainties and exhaustion? Let’s face it, maintaining donor excitement can be difficult, even for the most urgent causes. In our session, we’ll teach participants how to incorporate emotion, rationale, and urgency into their next campaign to re-inspire current supporters and attract a new generation of dedicated donors. We’ll share compelling case studies of nonprofits that achieved campaign success through the disciplined use of this powerful communications strategy.

Presented by: Jennie Winton and Tia Robinson

Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach. Since co-founding Mission Minded in 2002, Jennie has served as a strategic advisor for over 300 nonprofits and has inspired hundreds more as a nationally sought lecturer. With expertise in brand, messaging, and fundraising, Jennie helps senior nonprofit leaders clarify how they talk about their work, leading to greater organizational stability, increased revenues, and an expanded presence. And as a one-on-one, leadership coach she helps values-driven people have greater impact, balance, and happiness at work.

As a strategist at Mission Minded, Tia Robinson collaborates with clients to bring their brand and digital initiatives to life through data and storytelling. With a nonprofit background, Tia understands just how important a strong brand is for creating meaningful impact. Tia started her career at DonorsChoose on the business development team, where she helped partners meet their philanthropic and business goals through research and data analysis.

Eligible for 4 CFRE points.

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.
 

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Securing the Gift
Relationship Building
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