AFP Webinar: The 100 % Fallacy: Common Presumptions That Hold Your Fundraising Back
Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this "truth stampede." World-sourced from top experts by Tom Ahern, you'll learn what are acceptable response rates for direct mail appeals and donor newsletters. You'll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You'll learn why monthly donors are preferable to annual donors. You'll learn why bequest donors are (usually) preferable to major donors.
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AFP provides professional development for you, the fundraising and nonprofit professional. We know your schedule is tight and so we’re offering online courses that can be taken from the comfort of your own home at your own pace. Search our online catalog using the above right drop down menu.
Please note for webinars:
- Individual member price: $79 per session.
- Individual non-member price: $99 per session.
- Chapters pay $149 for a single webinar for group viewing at one location.
- Non-member groups pay $179 for a single webinar for group viewing at one location.
- Bundles of 10 webinars or all 26 webinars are available at discounted rates (bundle-26 includes live webinar and download at no extra cost).
For more information click here: https://www.pathlms.com/afp/product_bundles
Non-member groups please contact us for rates for all 26 webinars: proadv@afpglobal.org or (703) 519-8494.
For technical support, please contact Blue Sky eLearn at (888) 705-6002 or support@blueskyelearn.com from 8am – 8pm Eastern.
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