AFP Webinar: Fundraising BS: How Behavioral Science Shapes Our Sector and Our Practice

Stewardship & Marketing: Donor Relations/Stewardship, Direct Response/Marketing
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1:00-2:00 PM Eastern | Speaker: Cherian Koshy, CFRE
Eligible for 1 CFRE Education Point

Nobel prizes, best-selling books, and plenty of online resources have now opened our eyes to the weird ways our brains (and importantly, those of our donors) think and act. How often do we say that if potential donors knew more about what we do, they would give (or give more)? It turns out that a lot of the choices our donors make are influenced by context, not by information. But it's possible to design strategies to encourage certain decisions or discourage others. This webinar is an introduction to the principles of behavioral science and the ways it affects nonprofits and all of your donors. You will learn how to design and rigorously test a "choice architecture" that can help you and your donors make better decisions, create greater value for your donors, and improve fundraising outcomes for your nonprofit.
At the end of this session, you will be able to bring the principles of behavioral economics to your nonprofit's most pressing challenges.

Learning Outcomes:
* Understand the principles of behavioral economics and its implications on donors and fundraising
* Identify behavioral science principles at work in direct mail appeals, nonprofit websites, and face-to-face asks
* Apply choice architecture frameworks to fundraising practices

Securing the Gift
Relationship Building
Leadership and Management
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