AFP Webinar: How to Avoid the End of Year Giving Trap

Yes, a tremendous amount of giving happens in the last three months of the year. Yes, it is very important time of year to meet fundraising goals. But high performing nonprofit organizations do not wait until the last minute to meet their fundraising goals. Join Steve MacLaughlin, fundraising expert and bestselling author of Data Driven Nonprofits, on building a year-end plan for success.

Learning Objectives:

• How to develop a successful 90-day end of year fundraising program
• How to begin changing your perspective about end of year giving
• Understand how high performing nonprofits succeed at year end

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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