AFP Webinar: If You Can Do Laundry, You Can Map a Logic Model to Better Tell Stories

Stewardship & Marketing: Case for Support
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laundry hanging on line

1:00 - 2:00 PM Eastern | Presenter: Julianne Buck, CAP®
Eligible for 1 CFRE Education Point

Logic Models are traditionally used in academia and program design, but they can also be used to communicate fundraising needs to donors and funders. In this interactive session, we will use the chores of laundry and grocery shopping to work through each section of a Logic Model, understand how ideas flow into one another, resulting in the obvious gap that needs funding. This 1-page idea map is a great visual way to tell a compelling story that results in higher donor engagement and income for your nonprofit.


Julianne Buck, CAP®, is the CEO of the Community Foundation of Grundy County (CFGC) in Illinois. CFGC improves the quality of life in Grundy County through leadership and philanthropy by stewarding donor-designed funds, grantmaking, and stakeholder networks.

Julianne teaches a Certificate of Nonprofit Administration at Joliet Junior College, serves on the board of the Chicago Council on Planned Giving, owns the consulting company Nonprofit Brains & Brawn, and is a Chartered Advisor in Philanthropy®.


CFRE Focus Areas

Securing the Gift
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