AFP Webinar: Think HOW Before How Much: A Donor-Participatory Approach to Solicitation

Stewardship & Marketing: Donor Relations/Stewardship
Paid Advertisement
take a little time to think bench

1:00-2:00 PM Eastern | Presenter: Dan Shephard, Principal, The Shephard Group
Eligible for 1 CFRE Education Point

Studies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from. This transactional solicitation invites the donor to think, “How big a check can I write?” It’s fine to start a donor relationship with some target amount in mind - if you earn the right to ask for it. It’s better to invite a detailed conversation about HOW that donor might make her best gift, for both your nonprofit and the donor.

CFRE Focus Areas

Securing the Gift
Relationship Building
Paid Advertisement
Paid Advertisement
Want The Latest AFP & Fundraising News Delivered To Your Inbox?Sign Up Now!

Recommended for You

Members: Sign in to view your personalized recommendations!

Sign in