AFP Webinar: Transformational Donor Events

Imagine if your signature event could consistently raise significant funding and kickstart relationships with new major donors. This would require an intentional invitation strategy, transformational content, and flawless execution. Learn how to integrate best practices in major donor events to elevate the impact of your events. In this session, Bob Westfall and Lisa Wolf will share key insights from their experience executing over 330 major donor events which have raised over $650 million.

During this webinar, participants will learn:

1. The difference between transactional and transformational giving
2. The elements of a compelling transformational case
3. The different purposes of donor events [brand awareness, recognition, acquisition, cultivation]
4. How an effective event can compress the major donor cultivation cycle
5. The key do’s and don’ts of successful major donor events [right people, smaller group, relationally focused, 2+ days]
6. How to structure an effective donor event strategy

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