AFP Webinar: Why Naming Rights Work

Stewardship & Marketing: Donor Relations/Stewardship

Sponsor neon sign on brick wall background stock illustration

1:00-2:00 PM Eastern | Presenter: Mari Linn Wise
Eligible for 1 CFRE Education Point

Naming rights is an opportunity to champion your mission through a marketing platform for a company/family foundation/individuals. Association with a non-profit is an honor and naming rights provides public recognition of that support. Content will answer why (over other funding sources), silence the naysayers (no school districts aren't selling education), know your audience (it is different from an event sponsor or annual donor), and know your value (steps to consider for naming prices).