AFP Webinar: Working Your Legacy Pipeline
Identifying and moving donors through a journey that will inspire them to leave a gift in their Will is the bedrock of a successful legacy giving program. With many competing priorities, this process can, at times, feel overwhelming and difficult to execute.
Indeed, a challenge many fundraisers face is how to move donors through an engagement process that will lead to a legacy pledge. The discomfort and lack of time or resources often slows us down which results in a stagnant program with very few pledges. Putting in place a systematic and strategic process to move donors from prospect to pledger with specific messaging and actions ensures that the legacy program will yield more pledgers.
Using examples from many of the countries where Greenpeace has legacy programs and from other INGOs, Ligia will show you how to master a legacy pipeline matrix to move donors through a 6-step process to engage supporters from the prospecting stage to a pledge and raise more donors and gifts in Wills.
Learning Outcomes/Takeaways
1) How to move donors through an engagement pipeline to generate legacy pledges
2) How to systematically and strategically engage donors that will add value to your legacy program
3) Key messages and activities at every stage of the pipeline
Purchase
AFP provides professional development for you, the fundraising and nonprofit professional. We know your schedule is tight and so we’re offering online courses that can be taken from the comfort of your own home at your own pace. Search our online catalog using the above right drop down menu.
Please note for webinars:
- Individual member price: $79 per session.
- Individual non-member price: $99 per session.
- Chapters pay $149 for a single webinar for group viewing at one location.
- Non-member groups pay $179 for a single webinar for group viewing at one location.
- Bundles of 10 webinars or all 26 webinars are available at discounted rates (bundle-26 includes live webinar and download at no extra cost).
For more information click here: https://www.pathlms.com/afp/product_bundles
Non-member groups please contact us for rates for all 26 webinars: proadv@afpglobal.org or (703) 519-8494.
For technical support, please contact Blue Sky eLearn at (888) 705-6002 or support@blueskyelearn.com from 8am – 8pm Eastern.
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