Free Webinar: Vital Signs: The 6 Core Metrics to Monitor the Health of Your Fundraising Program

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This webinar is generously sponsored by  

Over the last decade, the amount of data created each day has increased dramatically. Fundraisers and others are increasingly being asked to use data to inform their efforts. But with new technologies, changing donor expectations, and only so many hours in a day, how can fundraisers identify the right metrics to monitor and improve their fundraising efforts?

In this webinar, we’ll identify 6 “vital signs” – key metrics that every fundraiser will want to monitor to evaluate the health of their fundraising program (yes, even during a pandemic). We’ll discuss how Common Cause, an advocacy organization, simplified their approach to data and used these vital signs to grow their donor base, engage with board members, and communicate more efficiently with their supporters.

Learning Objectives:

• Understand the 6 “vital signs” every fundraiser should be monitoring for fundraising program health
• Learn how to act on each metric to improve fundraising program health and efficacy
• Identify best practices for engaging and retaining more donors

Presenters:

Corrin Reid

Corrin Reid is the Direct Marketing Manager on the development team at CommonCause. In her role, Corrin is responsible for the implementation through completion of all direct mail campaigns as well as telemarketing efforts, ensuring that mailings are accurate and on time and is the point of contact for internal and external teams/vendors.

Ben Miller

Benjamin Miller is a consummate entrepreneur drawing upon degrees in mathematics and systems engineering to advance applied data science in the non-profit sector. Ben Miller is the Chief Analytic Officer at DonorTrends, a division of EveryAction and has helped raise billions of dollars from tens of millions of donors for thousands of organizations over his career. Ben also serves on the Research Council for the AFP and is the Vice-Chair of the Fundraising Effectiveness Project.

Caity Craver

Caity Craver is the CEO and Analytics Evangelist at DonorTrends. Caity is on a mission to demystify fundraising analytics to help fundraisers and organizations of all sizes use their data to increase donor retention and value. She is proud to work alongside hundreds of dedicated fundraisers using their data to do good.