Ethics Awareness Month: Toolkit
Every October, AFP celebrates Ethics Awareness Month because ethics makes philanthropy and fundraising possible. Without ethics, giving doesn’t happen. Fundraising doesn’t happen. Change and impact don’t happen.
Ethics makes it all possible, and THAT’S worth celebrating.
The Ethics Awareness Month theme for 2025 is "Ethical Fundraising in a Changing World". This theme recognizes both the recent updates to our Code of Ethics and the new challenges emerging in our profession. As technology such as AI advances and societal expectations evolve, fundraisers are navigating complex questions about accountability, transparency, and trust.
The toolkit below includes resources that you can use to help spread the word about Ethics Awareness Month, including real-world sample ethical dilemmas, a sample press release template, and graphics to share on social media. Questions can be sent to [email protected].
Social Media
Use the sample social media language and graphics linked below to help AFP celebrate Ethics Awareness Month this October. Please feel free to adapt these posts to fit you and your chapter’s Ethics Awareness Month plans!
- Sample language to use for your social posts.
- Facebook Graphic #1 | Facebook Graphic #2 | Facebook Graphic #3
- Instagram Graphic #1 | Instagram Graphic #2 | Instagram Graphic #3
- LinkedIn Graphic #1 | LinkedIn Graphic #2 | LinkedIn Graphic #3
- Spanish Graphics: LinkedIn | Facebook | Instagram
Remember to use #EthicsInAChangingWorld and #EthicsAwarenessMonth! You can tag AFP Global on social media here:
Facebook: @AFPFan | Instagram: @afpihq | LinkedIn: Association of Fundraising Professionals (AFP Global)
Resources
- AFP Code of Ethics - AFP's updated Code of Ethical Standards went into effect in January of 2025.
- AFP Ethics Awareness Month Template Press Release for Chapters
- French Ethics Month Toolkit
Ethical Dilemmas
Everyday decisions in fundraising can present ethical challenges—whether it’s how we handle donor information, navigate conflicts of interest, or ensure transparency in our work. The AFP Ethics Committee has developed real-world case studies to help you apply the AFP Code of Ethical Standards to common situations fundraisers face.
Explore case examples focused on:
