Current & Prospect Donor Research Strategies
Find benchmarks, research reports, international trends, and more to help inform your strategies.
Quality research means finding quality prospects
Good research provides the foundation for everything that follows in fundraising, from finding and keeping donors, to soliciting funds, to establishing and maintaining relationships. These AFP resources will help you identify qualified prospects and prioritize your outreach efforts based on data, for more effective pipeline management.
1:00-2:00 PM Eastern | Presenters: Melissa Robinson, DHA, MBA Unlock the potential of your fundraising efforts with this workshop on prospect management and donor stewardship. In this interactive session, learn effective strategies to identify high-wealth individuals within limited resources...
The average fundraising salary increased by 6.7% in the U.S. and 5.9% in Canada in 2022, according to the AFP Foundation for Philanthropy’s 2023 Compensation and Benefits Report. While this growth is significant compared to the 1.5% increase in 2021, it is still barely keeping pace with the year-end...
In this micro-learning video, Tim Paris, Ph.D., co-founder/CEO of Dataro, shares a case study of an organization that used predictive AI to identify donors that were likely to stop giving. The nonprofit introduced a calling program for those at-risk donors, reducing their monthly churn. To learn...
While large donors drove marginal growth in giving dollars throughout 2021 and much of 2022, their stability has begun to erode. According to FEP’s latest quarterly data, a decrease in donors and dollars given was evident across all donor types in Q1 2023, with major donors causing an outsized...
1:00-2:00 PM Eastern | Presenter: Sarah TeDesco Eligible for 1 CFRE Education Point Traditional methods of connecting with your prospects have gotten us this far. But how can we do better and be more effective? What practices should we keep moving forward, and what practices should we add to our...
Your nonprofit’s digital strategy is shaped by your software. Each platform your nonprofit uses is a tool in your arsenal for connecting with donors, managing internal tasks, and spreading awareness of your cause. Nonprofit technology has also developed over the past years. Today’s donors have...
In this micro-learning video from the AFP ICON 2023 session, Belonging and Exclusion: Creating Space for Growing LGBTQ+ Donors, the presenters share how being mindful of pronouns and not making assumptions can go a long way towards not alienating prospective donors.
In this micro-learning video, Shanna Marzilli, president and CEO of Plan International USA, shares how you can improve your negotiations by taking credit for the impact you've made. Catch the full members-only complimentary webinar recording on the AFP website .
In this micro-learning video, Fundraising Academy trainer, Jack Alotto, MA, CFRE, shares the characteristics of monthly donors, to help you identify the donors in your database who want to give more. Watch more micro-learning videos by visiting the AFP micro-learning video archive .
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