AFP Complimentary Webinar: Mind the (Generational) Gap: Data-Backed Strategies to Engage & Inspire Donors of All Ages

1:00-2:00 PM Eastern | Presenter: Wendy Mercurio, Content and Education Specialist at Qgiv by Bloomerang
Eligible for 1 CFRE Education Point

Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are learning about and engaging with your nonprofit in very different ways. Your outreach should be optimized through a generational lens to ensure you’re reaching the right audience with the right message and inspiring generosity!

In Qgiv’s 2024 Generational Giving Report, over 1,000 donors of all ages were asked to tell us how they discover nonprofits to support, how they stay connected to those nonprofits, their fundraising event habits, donor retention preferences, and more! Join this session to learn:

• How to create the ideal donor journey for constituents of all generations.
• Communication preferences and strategies for Generation Z through Baby Boomers.
• Tips on how to account for donor preferences in your follow-up and retention efforts.

A massive transfer of wealth is right around the corner, and your constituent base is changing. Come learn how new generations want to support you, hear from you, and stay connected with you!

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH BLOOMERANG/QGIV FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter:

Wendy Mercurio is the Content and Education Specialist at Qgiv by Bloomerang. As a  former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.