AFP Complimentary Webinar: Shuffling Your Donor Engagement Strategy for Nonprofit Success: How to Use Common Fundraising Challenges Using One Comprehensive Approach

1:00-2:00 PM Eastern | Presenter: Julia Gackenbach

“Shuffling Your Donor Engagement Strategy for Nonprofit Success” explores how nonprofits can build meaningful donor relationships by focusing on emotions, behaviors, and motivations rather than just contributions. Using the Donor Engagement Models, organizations can discover research-driven strategies to strengthen retention and demonstrate the impact of every supporter’s generosity. The approach included the Funnel for converting potential donors, the Pyramid for deepening involvement, the Loop for fostering long-term connections, and the Network for expanding outreach.

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PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH DONORPERFECT FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter: Julia Gackenbach, DonorPerfect Communications Manager and Nonprofit Advocate

Julia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.