AFP Complimentary Webinar: From Transactional to Transformational: Leveraging Donor Identity to Build Trust and Make the Ask

1:00-2:00 PM Eastern | Presenter: Eric Frans
Eligible for 1 CFRE point. 

Learn how to shift from a transactional model to a donor-centric model using identity and aligned values. This session includes tools to help teams reframe stewardship conversations, portfolios, and campaign planning to align with donor identity and build confidence to make the ask.

Takeaways:

• How identity-based approaches improve long-term donor retention
• Building trust through shared values and empathy
• Diagnosing and evolving transactional culture in your org
• How identity plays a part in making the ask.

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH INSTIL FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenters:

Eric Frans, CFRE & VP of Partner Success @ Instil

27 years of leading Transformational Giving teams across the charitable sector. His expertise lies in revamping fundraising organizations, creating best-in-class structures and outcomes through dynamic and entrepreneurial leadership, strategic thinking, and an expert understanding of the neuroscience and psychology of donors and donor segments.