Webinar Sponsored

AFP Complimentary Webinar: Why Donors Are Hanging Up on Phonathons (And What To Do Next)

Stewardship & Marketing: Direct Response/Marketing
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Telephone, Retro Style, Old-fashioned, Rotary Phone, Telephone Line

1:00-2:00 PM Eastern | Presenters: Frank Mumford, CFRE and Josh Robertson
Eligible for 1 CFRE Education Point

Phonathons have lost what originally made them successful: personal connection. How do you connect with donors if they aren’t answering?

In this webinar, Josh Robertson, VP of Product at Gravyty, and Frank Mumford, CFRE, Account Executive at Gravyty, will discuss why phonathons must change as donor preferences evolve and fundraisers face growing portfolios. In order to scale outreach while connecting with donors across channels, this session will help fundraisers:

  • Identify the top outreach channels and platforms through data-driven insights
  • Suggest best practices for connecting with donors on a personal level
  • Engage donors via strategic and scalable campaign planning
  • Implement an efficient student ambassador program
  • Pinpoint the right balance between phone and technology platforms for digital campaigns

It’s time to ditch the script. Don’t miss this opportunity to lay out your post-phonathon solution for the future. Your donors (and campaigns) will thank you!

Sponsored by:

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PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH GRAVYTY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.


Presenters:

Frank Mumford, CFRE, Account Executive, Gravyty    
Frank is a fundraiser at heart who found his way into supporting nonprofits through creative software solutions. Frank got his start as a student telethon fundraiser and joined Gratavid after serving as Senior Donor Advisor at The Greater Twin Cities United Way. He serves on the AFP MN Board of Directors and NMU Alumni Association Board, and obtained his CFRE in 2019 after 8 years in the nonprofit sector as a fundraiser and has been in the space for more than 14 years.

Josh Robertson, VP of Product at Gravyty

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