Recorded Conference Session

AFP International Conference Education Session: How to Raise More Money with Your Annual Fundraising Appeal

text reads today's take-aways

Crafting fundraising appeals is not rocket science, but achieving blastoff demands adherence to certain guidelines. It’s not something most of us are taught. But it’s easily learned! We’ll explore how designing successful appeals differs from writing brochures, reports, or grant proposals. Let’s assure your fundraising offer is one your donors can’t refuse! We’ll look at mailing lists, envelopes, the appeal bone structure, essential content elements, readability, persuasion triggers, reader benefits ... and more.

This session is worth 1.5 CFRE CE credits.

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Enjoy recordings of educational sessions from our most recent International Fundraising Conference in New Orleans. Each is worth CFRE continuing education credit. See what you missed or review an awesome session you attended!

For more information on how to create a recording bundle and earn a discount visit:

Please note: In some videos there are small gaps in audio as attendees participate in in-room exercises or ask questions without the aid of a microphone.

Purchase is intended for individual viewing. Please do not share these recordings with anyone else unless you have written authorization from the Association of Fundraising Professionals IHQ.

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