AFP Webinar: Donor Stewardship: The Secret to Raising Lots of Funds

Stewardship & Marketing: Donor Relations/Stewardship
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Gratitude word written on wood block. gratitude text on wooden table for your design, concept. stock photo

1:00-2:00 PM Eastern | Presenter: Alison Baldree
Eligible for 1 CFRE Education Point

An amazing donor stewardship plan can be super simple and easy to execute — even for nonprofit newbies.

This training will cover:

  • How a few basic principles of human psychology can help you grow sustainable philanthropic revenue through practicing gratitude
  • How to write personal and heartfelt thank you letters
  • How to systematize your processes to make executing your donor stewardship plan an easy and sustainable practice

As we explore the power of gratitude together, you will discover how a good donor stewardship plan will create bountiful rewards: increased joy, greater giving, and donor loyalty and love.


Alison Clare Baldree has a Bachelor of Arts degree in philosophy, theology, and nonprofit leadership studies from Rockhurst University and is a Certified Nonprofit Professional and a Certified Fundraising Executive.  She is currently the Director of Fund Development for a domestic violence and sexual assault service agency in Midland, MI, and serves as the Secretary for her local AFP chapter. Baldree resides in Hope, MI, with her partner David.

CFRE Focus Areas

Securing the Gift
Relationship Building
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