AFP Webinar: Everything We Know About Fundraising is (Mostly) Wrong

We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of product management at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving.

Learning Objectives: 

• Understand the real size of the nonprofit sector and current giving trend 
• Understand how to evolve thinking around the traditional donor pyramid
• Understand how the right metrics make all the difference in measuring performance

Presenter:  Steve MacLaughlin

Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin previously served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University. 

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