AFP Webinar: The Role of Storytelling in Fundraising: How to Increase Generosity Through Expanding the Hearts and Minds of Donors and Prospects

Stories bring your mission to life! They create the opportunity for donors to connect through shared values and a deeper understanding of the impact your organization is having in the world. During this webinar, you’ll learn how to create connection through storytelling, combine it with action in order inspire your donors and prospects to give, and walk-away with tools to engage your whole organization in creating a “story engine” that makes storytelling an ongoing part of your organization’s culture.

Presenter:  Carol Novello

Carol Novello is founder of Mutual Rescue™, author of “Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too”(Grand Central Publishing, April 2019) and former president of Humane Society Silicon Valley. Mutual Rescue is a national initiative that highlights the connection between people and pets through authentic storytelling in order to inspire and support life-saving efforts in communities across the nation. Mutual Rescue’s first short film, “Eric & Peety,” went viral around the globe and has been viewed more than 100 million times. Prior to entering the field of animal welfare, Carol was a senior software executive at Intuit, Inc. She earned her MBA from Harvard Business School and her BA in English and Economics from Dickinson College. She lives in Chattahoochee Hills, GA and her family includes several rescue animals

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