AFP Webinar: Spark Greater Donor Affinity Using the Ladder of Engagement
1:00-2:00 PM Eastern | Presenter: Michelle Vryn, CFRE
Eligible for 1 CFRE Education Point
This session will review how to assess donor behavior, how to incorporate measures of influence and how to better account for the fluid and dynamic ways in which people support causes. This includes how to move beyond the typical promotional and “call to action” donate options.
- Discuss the traditional ladder of engagement model as well as adaptations
- Explore what to look out for and how to avoid pitfalls when implementing a ladder of engagement
- Walk away with increased clarity of your blind spots for high impact engagement
- Map out steps to take supporter engagement to the next level at your organization