Research & Reports

The Latest in Peer-to-Peer Fundraising

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The recently released DonorDrive State of Fundraising Report 2019 provides the latest trends in fundraising, up-to-date stats, and best practices from DonorDrive clients with the fastest growing programs in peer-to-peer fundraising. The report is a compilation of articles that focus on the topics of Best Practices, Recruiting, Retention, Data, Streaming, DIY (Do It Yourself), and Event Experience.

Here’s a brief run-down of just a few of the articles in this year’s report and some of the key findings:

Best Practices

  • It’s estimated that three quarters of event participants overall don’t raise a cent. Meanwhile, Team World Vision activates 72% of participants. One article looks at how that organization is creating champions at fundraising.
  • Ever wondered the lifetime value of the peer-to-peer event fundraiser? Stats from DonorDrive show that event participants who returned for five years raised $4,425 on average.


  • DonorDrive that promote teams in their events have an annual average growth of 28%. Another article looks at four key ways to drive better team activity in your event.
  • Recruiting participants through conventional advertising doesn’t work anymore. Today, paid advertising on social media is successful for many nonprofits because that’s where their supporters now play. Nonprofits need to know how recruiting event participants through social media can reach new supporters and target lapsed supporters to get them back.


  • Is there one thing that will boost participant retention? Yes! It’s as simple as asking your lapsed participants to come back. Lapsed participants need a special touch for you to understand why they’re not back so you can remove those obstacles.
  • For the Lupus Foundation of America, Philadelphia Tri-State Chapter, growing their event retention was a major success. They increased their return rate from 2% to 28% by successful recruiting through social and search marketing.


  • What does democratization of data mean? Combining all the amazing supporter data available in one place. A big data faux pas is when a nonprofit’s peer-to-peer database isn’t synced with its CRM. If a supporter is both a donor and a fundraiser, it’s easy to miss their overall contribution to your organization when their data isn’t linked.


  • Streaming is dominating social media right now and is expected to grow at an accelerating pace. The takeaway here is that those who fundraise through streaming raise 150% more than those who don’t.

DIY (Do It Yourself)

  • If your nonprofit has resisted starting a DIY program for fear it would rob your events of participants, there is data which shows that DIY doesn’t cannibalize your events. The national event retention rate is estimated to be 23%, but 46% of DIY campaigners came back to do an event again. Do you know the questions you need to ask before starting a DIY program? It’s not just a matter of throwing up a DIY page and turning your supporters loose. Take a look at questions you should be asking before starting your DIY program.

Event Experience

  • If your event numbers are down, ask yourself if supporters are getting a great event experience. If your event has been around for a while, have you updated it for today’s participants? Have you surveyed lapsed participants to find out why they’re not back? Learn ways you create an amazing fundraising experience.

To read these articles and more, download the full report at

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