Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

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Featured Resource: 7 Website Statistics to Guide Your Next Refresh or Upgrade

The top nonprofit websites take user experience (UX) best practices into consideration to create a better visitor experience through an iterative process. With this in mind, we’ve compiled some illuminating statistics to guide your website refresh strategy.

View this Resource

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Nonprofit Text List Growth Tips
15 Sep 2023

4 Tips to Grow Your Nonprofit's Text-to-Give Contact List

In today's digitally connected world, reaching supporters through text has emerged as a powerful tool for nonprofits to expand their outreach and achieve their fundraising goals. Unlike other mediums like email or direct mail, text messaging uniquely simulates a one-on-one conversation, allowing...
Resource Online Fundraising/Social Media
Affinity Groups
23 Aug 2023

AFP Affinity Group Meetings

Are you interested in having thoughtful conversations with like-minded fundraising professionals about various fundraising topics? Consider one of our affinity groups! To join an affinity group, you must do so through your AFP member account. Please visit the My Affinity Groups tab in your AFP...
Resource Diversity and Inclusion (IDEA)
3 Website Design Tips to Meet Your Fundraising Deadlines
21 Aug 2023

3 Website Design Tips to Meet Your Fundraising Deadlines

Picture this: Your nonprofit is coming up on a tight fundraising deadline for your year-end campaign. You’re a few thousand dollars from meeting your goal, and you need to inspire giving quickly. You’ve churned out social media content, sent urgent email updates, and even texted your supporters to...
Resource Online Fundraising/Social Media
Incorporate Risk Management Into Nonprofit Operations
17 Aug 2023

How to Incorporate Risk Management Into Nonprofit Operations

When your nonprofit discusses risk management, you probably think about it in the context of mitigating negative situations. After all, if risks arise , having a procedure in place to handle those risks is critical for getting your organization back on track. However, the most effective nonprofit...
Resource Development Office
Someone signing a will
11 Jul 2023

Unlock the Power of Make-A-Will Month: 3 Strategies for Amplifying Planned Giving

As National Make-A-Will Month approaches this August, nonprofits have a golden opportunity to supercharge their planned giving initiatives. Each year, Make-A-Will Month generates hundreds of millions of dollars in planned gifts for organizations across the nation. By encouraging supporters to...
Resource Planned Giving
Adding the Google Ad Grant to Your Nonprofit Marketing Mix
06 Jul 2023

Adding The Google Ad Grant To Your Nonprofit's Marketing Mix

Imagine a grant that can boost your online visibility, increase website traffic, and engage your target audience. Enter the Google Ad Grant, a game-changing program meant to elevate nonprofits’ marketing. The Google Ad Grant program supplies eligible nonprofits with $10,000 in free advertising every...
Resource Direct Response/Marketing
Post-It Notes that say "Membership"
06 Jul 2023

Membership Programs for Nonprofits: 6 Factors for Success

As a nonprofit, consistent revenue helps you build and sustain the work that fuels your mission. Effective nonprofit membership programs offer an influx of recurring funds that can help you more easily plan for the future. Membership programs for nonprofits are also a way to boost engagement with...
Resource Donor Relations/Stewardship
Person shaking hands
06 Jul 2023

Donor Retention: How to Sustain Relationships Year After Year

One indicator of nonprofit success is fundraising results—how well you’re pulling in the revenue you need to keep your organization’s work in motion. But focusing too much on the hard numbers can sometimes overshadow the individuals who give generously to your cause. The irony of this issue is that...
Resource Donor Relations/Stewardship
28 Jun 2023

AFP Canada Board Norms of Behaviour / Normes de conduite - Conseil d’administration d’AFP Canada

Resource
Someone on a laptop
12 Jun 2023

5 Marketing Tools Every Nonprofit Needs in the Digital Age

Your nonprofit’s digital strategy is shaped by your software. Each platform your nonprofit uses is a tool in your arsenal for connecting with donors, managing internal tasks, and spreading awareness of your cause. Nonprofit technology has also developed over the past years. Today’s donors have...
Resource Prospect Research
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