Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

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Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

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All Guides & Resources

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Nonprofit Text List Growth Tips
15 Sep 2023

4 Tips to Grow Your Nonprofit's Text-to-Give Contact List

In today's digitally connected world, reaching supporters through text has emerged as a powerful tool for nonprofits to expand their outreach and achieve their fundraising goals. Unlike other mediums like email or direct mail, text messaging uniquely simulates a one-on-one conversation, allowing...
Resource Online Fundraising/Social Media
3 Website Design Tips to Meet Your Fundraising Deadlines
21 Aug 2023

3 Website Design Tips to Meet Your Fundraising Deadlines

Picture this: Your nonprofit is coming up on a tight fundraising deadline for your year-end campaign. You’re a few thousand dollars from meeting your goal, and you need to inspire giving quickly. You’ve churned out social media content, sent urgent email updates, and even texted your supporters to...
Resource Online Fundraising/Social Media
Incorporate Risk Management Into Nonprofit Operations
17 Aug 2023

How to Incorporate Risk Management Into Nonprofit Operations

When your nonprofit discusses risk management, you probably think about it in the context of mitigating negative situations. After all, if risks arise, having a procedure in place to handle those risks is critical for getting your organization back on track. However, the most effective nonprofit...
Resource Development Office
Someone signing a will
11 Jul 2023

Unlock the Power of Make-A-Will Month: 3 Strategies for Amplifying Planned Giving

As National Make-A-Will Month approaches this August, nonprofits have a golden opportunity to supercharge their planned giving initiatives. Each year, Make-A-Will Month generates hundreds of millions of dollars in planned gifts for organizations across the nation. By encouraging supporters to...
Resource Planned Giving
Post-It Notes that say "Membership"
06 Jul 2023

Membership Programs for Nonprofits: 6 Factors for Success

As a nonprofit, consistent revenue helps you build and sustain the work that fuels your mission. Effective nonprofit membership programs offer an influx of recurring funds that can help you more easily plan for the future. Membership programs for nonprofits are also a way to boost engagement with...
Resource Donor Relations/Stewardship
Person shaking hands
06 Jul 2023

Donor Retention: How to Sustain Relationships Year After Year

One indicator of nonprofit success is fundraising results—how well you’re pulling in the revenue you need to keep your organization’s work in motion. But focusing too much on the hard numbers can sometimes overshadow the individuals who give generously to your cause. The irony of this issue is that...
Resource Donor Relations/Stewardship
Adding the Google Ad Grant to Your Nonprofit Marketing Mix
06 Jul 2023

Adding The Google Ad Grant To Your Nonprofit's Marketing Mix

Imagine a grant that can boost your online visibility, increase website traffic, and engage your target audience. Enter the Google Ad Grant, a game-changing program meant to elevate nonprofits’ marketing. The Google Ad Grant program supplies eligible nonprofits with $10,000 in free advertising every...
Resource Direct Response/Marketing
28 Jun 2023

AFP Canada Board Norms of Behaviour / Normes de conduite - Conseil d’administration d’AFP Canada

Resource
17 May 2023

LGBTQ+ Funders

Here you will find information/links for GLBT foundations, GLBT-friendly foundation/corporate funders, GLBT scholarship opportunities, and GLBT-specific funding related websites and resources.
Resource Diversity and Inclusion (IDEA)
LGBTQ Flag
16 May 2023

AFP LGBTQ+ Fundraising

Here you will find information and resources of interest to LGBTQ+ fundraisers and about LGBTQ+ donors.
Resource Diversity and Inclusion (IDEA)
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