Guides & Resources

AFP offers several publications, tools, and resources to help fundraising professionals.

Guides and Resources to support every fundraising need

Need some specific information about fundraising, like how to set up a major gift program or work more effectively with your board? Or maybe you just want to learn about the latest trends? AFP’s Guides & Resources have you covered. 


woman smiling at online discussion

Featured Resource: 7 Website Statistics to Guide Your Next Refresh or Upgrade

The top nonprofit websites take user experience (UX) best practices into consideration to create a better visitor experience through an iterative process. With this in mind, we’ve compiled some illuminating statistics to guide your website refresh strategy.

All Guides & Overviews

321 results, showing results 51 to 60.
Career stage
17 Mar 2023
Mobile accessibility has become increasingly more important to user experience in recent years, especially during and after the COVID-19 pandemic. In 2020, online donations increased dramatically with a significant number of those donations coming from mobile devices. Today, people continue to do...
Resource Online Fundraising/Social Media
15 Mar 2023
Modern technology has significantly facilitated communications and interactions across the world, enabling people to work from home, complete online transactions, and much more. For nonprofits, harnessing virtual capabilities to their fullest potential makes it easier to manage the donation process...
Resource Donor Relations/Stewardship
28 Feb 2023
Imagine you’re a donor searching for a worthy cause to support. You come across one nonprofit’s text-heavy website and then a different nonprofit’s website featuring compelling video content that explains their work, mission, and impact. Which one would inspire you to give more? In an increasingly...
Resource Donor Relations/Stewardship
30 Nov 2022
As a nonprofit professional, you know that community support is critical to furthering your mission. Your supporters spread awareness of your cause, volunteer their time, attend your events, and, most importantly, provide the majority of your organization’s funding through donations. Naturally, you...
Resource Donor Relations/Stewardship
28 Nov 2022
A strong nonprofit website can help you expand your reach, build stronger relationships with supporters, and boost online giving. However, if you don’t have previous web development or coding experience, creating a well-designed website can feel overwhelming. Luckily, building a beautiful website...
Resource Donor Relations/Stewardship Online Fundraising/Social Media
22 Nov 2022
Organizing nonprofit events takes skill, strategy, planning, and maybe even a few gray hairs earned. We get it. They’re not always easy, but events are perfect opportunities to raise money for your cause. These fundraising events can also provide the potential for your organization to build a strong...
Resource Donor Relations/Stewardship Special Events
17 Nov 2022
Source de l'image : Le gouvernement du Canada ENGLISH En septembre 2021, les conseils d’administration d’AFP Canada et de la Fondation canadienne pour la philanthropie de l’AFP ont mis sur pied, dans le cadre d’une initiative commune, le Groupe de travail sur la détermination de mesures à prendre en...
Resource Diversity and Inclusion (IDEA)
17 Nov 2022
Image source: The Government of Canada FRANÇAIS In September 2021, the Action Identification Working Group on Truth and Reconciliation was formed as a joint initiative between AFP Canada and the AFP Foundation for Philanthropy - Canada boards. Its focus was to determine possible actions that AFP in...
Resource Diversity and Inclusion (IDEA)
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