Guides & Resources

AFP offers several publications, tools, and resources to help fundraising professionals.

Guides and Resources to support every fundraising need

Need some specific information about fundraising, like how to set up a major gift program or work more effectively with your board? Or maybe you just want to learn about the latest trends? AFP’s Guides & Resources have you covered. 


woman smiling at online discussion

Featured Resource: 7 Website Statistics to Guide Your Next Refresh or Upgrade

The top nonprofit websites take user experience (UX) best practices into consideration to create a better visitor experience through an iterative process. With this in mind, we’ve compiled some illuminating statistics to guide your website refresh strategy.

All Guides & Overviews

314 results, showing results 81 to 90.
Career stage
23 Apr 2021
Thank you for your interest in participating in AFP's NPD Awards Online Nomination Process. Ready to set up your chapter's NPD Online Nomination forms? Find out how!
30 Mar 2021
On March 24, 2021, AFP's Research Council conducted an online forum that included the following presentations: "How Predictable is Predictable Giving? Why Donors Give Monthly" by Elizabeth Searing, University of Texas at Dallas, Liam Duell, University at Albany and Tim Sarantino, Neon One "Gratitude...
Resource Prospect Research
24 Mar 2021
As a nonprofit organization leader, your strategizing and hard work contribute to your fundraising efforts each year. Getting a prospect from receiving your marketing outreach to giving to your cause is crucial. We know that you work hard each year to increase your marketing return on investment...
Resource Donor Relations/Stewardship Prospect Research
15 Mar 2021
Ask Me Anything – Virtual Professional Development Sessions Greater Vancouver Chapter As we all know, the global pandemic unfolded in March last year and in-person professional development events were cancelled. Amidst the prevalent uncertainty of not knowing when we would gather again, the AFP...
04 Mar 2021
For fundraising professionals, it’s no secret that thanking donors is one of the most important actions your nonprofit takes to pursue its mission in a sustainable way. And this is more than just an oft-repeated recommendation; it’s also supported by data. According to Guidestar , donors who receive...
Resource Donor Relations/Stewardship
25 Feb 2021
As a nonprofit professional, you surely know that fundraising efforts have drastically shifted across the board as a result of COVID-19—and you’ve likely even seen these changes firsthand. For one thing, the majority of in-person fundraising efforts have transitioned to the virtual realm. Yet as we...
Resource Your Fundraising Career
03 Feb 2021
Conducted in late November and early December 2020, the results from the second iteration of AFP’s Fundraising Confidence Survey showed both an increase in year-end fundraiser confidence and concerns about challenges in the year ahead. The survey asked members a series of 14 questions relating to...
Resource Benchmarks Prospect Research Research Reports
03 Feb 2021
Most‌ ‌nonprofits‌ ‌have‌ ‌some‌ ‌basic‌ ‌knowledge‌ ‌of‌ ‌Facebook‌ ‌fundraising.‌ ‌But‌‌ ‌the‌ ‌social‌ ‌network‌ ‌and‌ ‌its‌ ‌fundraising‌ ‌potential‌ ‌is‌ ‌largely‌ ‌a‌ ‌point‌ ‌of‌ ‌confusion when it comes to the specifics.‌ ‌ That’s‌ ‌especially‌ ‌true‌ ‌when‌ ‌it‌ ‌comes‌ ‌to‌ ‌payment‌...
Resource Online Fundraising/Social Media
27 Jan 2021
I think that we can all agree 2020 was a difficult year for most nonprofits due to the COVID-19 pandemic. The year taught us as individuals that we need to be thankful for what we have versus what we want. Oprah Winfrey said it is best, “Be thankful for what you have; you'll end up having more. If...
Resource Donor Relations/Stewardship
15 Dec 2020
Budget 2024 Includes Revised AMT Change / Le budget 2024 propose une modification à la réforme de l’IMR (April 17, 2024) AFP ICON Session Spotlight: AFP Government Advocacy in Canada (February 13, 2024) AFP Canada Government Relations: Taking leadership / Relations gouvernementales d’AFP Canada...
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