Donor Stewardship Strategies & Nonprofit Marketing Resources
Resources for Building Lasting Donor Relationships
Donor stewardship is one of the most powerful drivers of nonprofit fundraising success. With average donor retention rates declining industry-wide, keeping donors engaged, appreciated, and connected to your mission is more critical than ever. Effective stewardship goes far beyond the thank-you note: it encompasses the full arc of donor communication, from first outreach and cultivation, through solicitation, recognition, and ongoing impact reporting.
AFP's resources on donor stewardship and nonprofit marketing cover the strategies fundraising professionals rely on to retain donors, grow giving, and deepen relationships at every level — from first-time donors to major gift prospects. Explore best practices in donor cultivation, personalized outreach, gratitude programs, impact storytelling, sponsorship development, and multichannel nonprofit marketing to help you build the loyal donor base your mission depends on.
1:00-2:00 PM Eastern | Presenters: Julia Gackenbach and Rhea Wong Eligible for 1 CFRE Education Point Are you looking to write another appeal, blog post, newsletter, or stewardship piece? Are you running out of creative ways to say "Join us" or to invite people to give? What if there was an AI tool...
1:00-2:00 PM Eastern | Presenters: Celeste Flores and Kathy Nothnagel Eligible for 1 CFRE Education Point The average recurring donor will give 42% more in one year than those who give one-time gifts. The year-end giving season, including #GivingTuesday, is a crucial period for nonprofits, often...
In this micro-learning video, Meena Das shares a preview of her AFP Deep Dive, The AI Advancement Lab. We discuss where most nonprofits currently are in their AI journey, how to build ChatGPT prompts, and what it means for AI to be human-centric. To learn more, join us for this Deep Dive, September...
1:00-2:00 PM Eastern | Presenter: Wendy Mercurio, Content and Education Specialist at Qgiv by Bloomerang Eligible for 1 CFRE Education Point Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are...
1:00-2:00 PM Eastern | Presenter: Muhi Khwaja, MPA, CFRE, CFRM, Trainer, Fundraising Academy at National University Eligible for 1 CFRE Education Point Successful fundraisers see objections for what they really are: opportunities! There’s no getting around it. If you’re a nonprofit fundraiser, you...
1:00-2:00 PM Eastern | Presenter: Nikkii Kashub, Director of Donor Management Solutions Company, GiveSmart by Community Brands Eligible for 1 CFRE Education Point In this webinar, we'll uncover the motivations and preferences driving donor behavior, providing valuable insights to help you tailor...
2:00-3:00 PM Eastern | Presenter: Scott Rosenkrans, MS, AVP of DonorSearch Ai Eligible for 1 CFRE Education Point Join us in a compelling virtual session where Scott Rosenkrans, AVP at DonorSearch Ai, explores the transformative potential of Artificial Intelligence in the nonprofit fundraising...
Here’s how to keep benefactors engaged after they’ve been thanked Now that you have successfully recruited and thanked your donors and everyone seems happy, you might ask yourself: What should my next steps be? If you study the donor cycle, you see that the process continues in a circular direction...
Above Photo credit: P-H-M School Corporation. Mari Linn Wise, former P-H-M Education Foundation executive director; Larry Beehler, P-H-M board trustee; and Terry Bush, former P-H-M Education Foundation board president stand in front of the newly named Larry Beehler Ticket Center at TCU Freed Field...