AFP Complimentary Webinar: From One-Time to Lifetime: Turning Year-End Donors into Recurring Supporters

1:00-2:00 PM Eastern | Presenters: Celeste Flores and Kathy Nothnagel
Eligible for 1 CFRE Education Point

The average recurring donor will give 42% more in one year than those who give one-time gifts.

The year-end giving season, including #GivingTuesday, is a crucial period for nonprofits, often attracting a surge of one-time donors eager to support a cause. However, the real opportunity lies in converting these donors into recurring supporters who provide sustained funding throughout the year.

In this webinar, we will guide you through proven strategies and actionable steps to nurture year-end donors into loyal, long-term supporters. Learn how to strengthen donor relationships, create compelling recurring giving programs, and leverage data-driven insights to enhance donor retention.

Increase the lifetime value of your donors while creating a more stable financial foundation for your nonprofit. Register now for an opportunity to strategize the future of donor relationships beyond individual giving moments.

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH GIVESMART BY COMMUNITY BRANDS FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenters:

Celeste Flores, Director, US + Canada Hub, GivingTuesday
Celeste Flores directs GivingTuesday’s United States + Canada Hub. In that work, she supports and mobilizes a network of hundreds of local community leaders across the country to inspire local generosity. She works with leaders on growing their local giving movements, developing collaborations, and activating communities of diverse cultures, causes, and identities to include everyone in meaningful giving. Celeste is a strategist focused on social good and community-led efforts with decades of experience in creating vision with cross-sections of a community to building partnerships that will expand local impact, sustainability, and generosity. Celeste has also held leadership positions at I Live Here I Give Here in Austin, Texas, Foundation For the Carolinas in Charlotte, University of Virginia Darden School of Business, Texas Children’s Hospital and the United Way in Houston as well as Accenture. Celeste is based in the Washington DC area but is a big Texan at heart.

Kathy Nothnagel, Manager, Content Marketing at Momentive Software
Kathy Nothnagel leads the content team at Momentive Software, supporting the thousands of nonprofits who power their communities with GiveSmart and MIP. With over 15 years as a professional and volunteer fundraiser, Kathy is passionate about helping mission-driven work and nonprofit staff. When she is away from her thesaurus, Kathy enjoys spending time with and exploring with her family in their home of Chicago.