AFP Webinar: Strategic Resource Maximization: Navigating Prospect Management and Donor Stewardship in Resource-Limited Environments

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1:00-2:00 PM Eastern | Presenters: Melissa Robinson, DHA, MBA

Unlock the potential of your fundraising efforts with this workshop on prospect management and donor stewardship. In this interactive session, learn effective strategies to identify high-wealth individuals within limited resources, maximizing your outreach impact. Explore the art of asking the right discovery questions to tailor your approach and cultivate lasting donor relationships. Join us to enhance your fundraising skills and navigate the intricacies of donor engagement, even when faced with resource constraints.


Melissa Robinson, DHA, MBA
Over the last fifteen years, Dr. Robinson has successfully led teams in the non-profit sectors of higher education, health care, and medical research in various roles, including event management, institutional advancement, marketing, and public relations. Her passion for academic medicine fundraising led her to obtain a doctorate in health administration (DHA) focused on academic medical centers’ philanthropic research.


CFRE Focus Areas

Current and Prospective Donor Research
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