Sponsored Webinar — Why Direct Mail Should Be a Core Channel in Your Fundraising Strategy

1:00-2:00 PM Eastern
Eligible for 1 CFRE point

Direct mail continues to be one of the most powerful ways for nonprofits to reach donors, build trust, and drive fundraising results.

In a world of crowded inboxes and digital noise, physical mail creates a tangible connection that stands out. When executed strategically, direct mail can generate strong response rates, strengthen donor relationships, and deliver meaningful fundraising impact.

In this practical webinar, you will learn how to build and execute effective nonprofit direct mail campaigns. We will cover the full process from campaign planning and audience segmentation to storytelling, design, production, and performance measurement.

Join us to discover practical strategies for making direct mail a core part of your nonprofit fundraising strategy.

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH PRINT IT FORWARD FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenters:

Brad Spikes, Vice President of Marketing

Brad Spikes leads marketing strategy and growth for Northwest Center’s B2B social enterprises, including Print it Forward. With more than 20 years of experience across SaaS, telecom, and financial services, including leadership roles at Microsoft and Intuit, he specializes in building data-driven marketing programs that help organizations connect with audiences and drive measurable results.

Mike Dow, Vice President, Commercial Printing

Mike Dow brings more than 30 years of experience in commercial printing operations and sales leadership. He works closely with nonprofit organizations to design and execute effective print and direct mail campaigns, with deep expertise in offset and digital production, large format printing, and full-service mailing operations.

Sarah Hickman, Director, Sales and Operations

Sarah Hickman is a print and production professional with more than 20 years of experience helping organizations deliver impactful communications through print. She combines expertise in graphic design, print production, and mailing services with a relationship-focused approach that helps nonprofits bring complex campaigns to life with quality and care.