New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.
Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.
Can't find exactly what you are looking for? Be sure to check out the search at the bottom of the page for access to a wide variety of resources.
This page provides fundraisers of all identities with resources for better understanding the LGBTQIA+ nonprofit experience, from engaging the LGBTQIA+ community as donors, to creating an inclusive workplace for LGBTQIA+ fundraisers.
According to the latest report from the Fundraising Effectiveness Project, Q3 2024 marks the fourth consecutive quarter where the overall donor retention rate has decreased year-over-year. Taking into account these continued declines, as well as the uncertainty of future federal funding, many...
Naysayers of a decade ago were right. Postage and printing costs have gone nowhere but up, while response rates have trended—slowly but inexorably—down. Donor acquisition through the mail, at least on the mass scale that once drove revenue growth, is far more challenging than it used to be. Direct...
AAbril es el Mes del Voluntariado—un recordatorio importante para que las organizaciones celebren las numerosas formas en que las personas voluntarias contribuyen con su tiempo, energía y conexiones para avanzar nuestras causas y fortalecer nuestras comunidades. Para las organizaciones sin fines de...
April is Volunteer Month—an important reminder for organizations to celebrate the numerous ways that volunteers contribute their time, energy, and connections to advancing our causes and strengthening our communities. For nonprofits, volunteering can be just as valuable as donations, with...
As many nonprofits are looking to steer away from uncertain government funding in today’s climate, expanding and strengthening your revenue streams from other sources is more vital than ever. Corporate partnerships, often slotted for fundraising dinner sponsorships and other events, can truly be a...
Since the start of the Trump presidency, policy decisions such as the numerous executive orders, the rollback of DEI initiatives, mass government layoffs, the Office of Management and Budget (OMB) memo freezing federal dollars, and tariffs on Canadian imports, have nonprofits deeply concerned about...
Successful nonprofit marketing is a balancing act. On one hand, you want to amplify your organization’s message, engage your audience, and drive donations. But you must also stay mindful of the time, effort, and money that goes into your marketing strategy. Having the right marketing tools can help...
In an increasingly digital world, with email, social media, and text messaging providing fast and cost-effective ways to communicate with donors, some nonprofits may be tempted to cut back on their mailed appeals and thank-you letters, particularly when their boards and executive leadership are...
A winning fundraising strategy involves more than just hosting an annual gala and sending a few well-timed appeals—it requires you to take the time to understand your donors as people. This is especially important if you’re seeking a major or planned gift, since these donors will only give if they...
Successful fundraisers have always understood the power of personalization. Tailoring communications to resonate with individual donor interests and giving histories fosters stronger connections and inspires greater generosity. However, achieving this level of personalization at scale has...
