New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.
Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.
Can't find exactly what you are looking for? Be sure to check out the search at the bottom of the page for access to a wide variety of resources.
This page provides fundraisers of all identities with resources for better understanding the LGBTQIA+ nonprofit experience, from engaging the LGBTQIA+ community as donors, to creating an inclusive workplace for LGBTQIA+ fundraisers.
As National Make-A-Will Month approaches this August, nonprofits have a golden opportunity to supercharge their planned giving initiatives. Each year, Make-A-Will Month generates hundreds of millions of dollars in planned gifts for organizations across the nation. By encouraging supporters to...
Imagine a grant that can boost your online visibility, increase website traffic, and engage your target audience. Enter the Google Ad Grant, a game-changing program meant to elevate nonprofits’ marketing. The Google Ad Grant program supplies eligible nonprofits with $10,000 in free advertising every...
As a nonprofit, consistent revenue helps you build and sustain the work that fuels your mission. Effective nonprofit membership programs offer an influx of recurring funds that can help you more easily plan for the future. Membership programs for nonprofits are also a way to boost engagement with...
One indicator of nonprofit success is fundraising results—how well you’re pulling in the revenue you need to keep your organization’s work in motion. But focusing too much on the hard numbers can sometimes overshadow the individuals who give generously to your cause. The irony of this issue is that...
Nonprofit branding is more than just the colors and logo you choose; it’s the image, story, or feeling that supporters immediately think of when they see your nonprofit’s name. Your branding strategy impacts how your supporters engage with your services and your mission, and your website is among...
Mobile accessibility has become increasingly more important to user experience in recent years, especially during and after the COVID-19 pandemic. In 2020, online donations increased dramatically with a significant number of those donations coming from mobile devices. Today, people continue to do...
Modern technology has significantly facilitated communications and interactions across the world, enabling people to work from home, complete online transactions, and much more. For nonprofits, harnessing virtual capabilities to their fullest potential makes it easier to manage the donation process...
Imagine you’re a donor searching for a worthy cause to support. You come across one nonprofit’s text-heavy website and then a different nonprofit’s website featuring compelling video content that explains their work, mission, and impact. Which one would inspire you to give more? In an increasingly...
As a nonprofit professional, you know that community support is critical to furthering your mission. Your supporters spread awareness of your cause, volunteer their time, attend your events, and, most importantly, provide the majority of your organization’s funding through donations. Naturally, you...
