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01 Jul 2017
In the book One Hundred Thirteen Million Markets of One, researchers identify two groups of people: traditionalists and what they call the “New Economic Order” (NEO). People in the NEO group account for more than 70 percent of all discretionary spending, yet the makeup of this group cuts across age...
News post Donor Relations/Stewardship Benchmarks
06 Apr 2022
FRANÇAIS “I don’t think the majority of fundraisers grew up thinking that was what they wanted to be when they grew up,” says Katie Greene, CFRE, executive director of the United Way of Newfoundland and Labrador. At 32, she doesn’t necessarily consider herself a “young” professional, especially as...
News post
01 Nov 2022
One of the four pillars of the AFP U.S. Foundation for Philanthropy’s Strategic Plan is to support research on critical issues in fundraising. Independent research on topics that foster understanding and spark innovation for social good are vital to the sector, providing important information to...
Resource Direct Response/Marketing Research Reports
12 May 2020
I don’t know. As a consultant, it’s not something I like to say. OK, as a human, it’s not something I like to say. I like to have the answers, and when I don’t have them, I set out to find them. In my work, I ask questions until the soundest strategy emerges. I crunch the numbers until they point...
News post
21 Apr 2021
Leading Fundraising Software Firm to Support Fundraising Community’s Work in Diversity and Inclusion (Arlington, VA) The Association of Fundraising Professionals (AFP), the largest association of fundraising professionals in the world, has announced a new strategic relationship with DonorPerfect, a...
News post
29 Jul 2024
If you read AFP’s daily newsletter or you follow AFP on social media, you may have seen our member spotlights, articles and videos highlighting individuals within the AFP community. These profiles are fascinating because they showcase both the unique career paths and perspectives that exist within...
News post
21 May 2024
ENGLISH La Retraite des dirigeant.e.s de l’AFP au Canada se déroulera cette année à l’extrémité ouest du pays, du 25 au 27 juillet 2024, sous l’égide de la section de l’île de Vancouver de l’AFP. La retraite réunira des dirigeant.e.s de l’AFP de partout au pays pour discuter de la profession de...
News post
01 Jul 2021
Above Photo Credit: Clark Tibbs, @clarktibbs Through personal stories, Rakhi Agrawal, Marcus Cunningham, and Michelle Vryn, CFRE, discuss why community-centric fundraising creates a more equitable profession and how it helps to make a bigger impact on the communities being served. It’s a tale as old...
News post Diversity and Inclusion (IDEA)
27 May 2020
ENGLISH AFP Canada a mené la plus vaste consultation de son histoire pour l’aider à élaborer sa vision quinquennale en matière de relations avec le gouvernement du Canada, le Plan 2020‑2024. « Le processus entrepris l’an dernier est le plus remarquable que j’ai vu en près de 20 ans de travail de...
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