From First Gift to Forever: Using AI to Cultivate New Major Donors

In this ICON Insights Session Spotlight, Allison Strekal, CFRE, MBA, and Duane Rohrbacher, JD, Ph.D., share how AI tools can help you recognize high-potential new donors and craft personalized cultivation journeys that turn first-time gifts into lasting relationships. Get a preview of their AFP ICON 2026 session and walk away with practical ideas you can test now—no tech background or big budget required. To learn more, register for AFP ICON, taking place April 26-28 in San Diego, CA.

Want to learn more about the AI sessions available at AFP ICON? Check out the rest of the Fundraiser's Guide to AI ICON Insights Series for more micro-learning videos about AI. 

• AI Won’t Fix Your Bias: A Framework for Building AI Equity in the Nonprofit Sector
• Navigating Nonprofit Success in the Age of AI
• Mission + Machine: Using AI to Maximize Your Fundraising and Team Potential
• Leveraging AI to Revolutionize Nonprofit Direct Mail Campaigns