Leveraging AI to Revolutionize Nonprofit Direct Mail Campaigns

AI isn’t replacing traditional fundraising—it’s making it smarter. In this ICON Insights Session Spotlight, Ken Miller, CFRE, and Christopher Beck, CAP, share how nonprofits can use AI to personalize appeals, predict donor behavior, and optimize direct mail campaigns for greater engagement and ROI. Get a preview of their AFP ICON 2026 session and walk away with actionable ways to blend proven direct mail strategies with cutting-edge AI tools to drive stronger fundraising results. To learn more, register for AFP ICON, taking place April 26-28 in San Diego, CA.

Want to learn more about the AI sessions available at AFP ICON? Check out the rest of the Fundraiser's Guide to AI ICON Insights Series for more micro-learning videos about AI. 

• AI Won’t Fix Your Bias: A Framework for Building AI Equity in the Nonprofit Sector
• Navigating Nonprofit Success in the Age of AI
• From First Gift to Forever: Using AI to Cultivate New Major Donors
• Mission + Machine: Using AI to Maximize Your Fundraising and Team Potential