Put Them in the Story: Immersive Donor Experiences that Stick

In this micro-learning video, Tammy Zonker, CFRM, shares what an immersive donor experience is, and how it can be used to engage donors in new and more meaningful ways. She provides several examples of organizations that are using these experiences, and stresses the importance of context, ethics, and respectful storytelling in crafting these immersions. To learn more, join her for her session, Put Them in the Story: Immersive Donor Experiences that Stick, taking place at AFP ICON in San Diego, April 26-28. 

Looking for more tips on engaging and connecting meaningfully with donors? Check out the rest of the The Power of Storytelling and Communication in Fundraising ICON Insights Series for more micro-learning videos on similar topics.

• The Smarter Ask: How to Use Branded Campaigns to Increase Fundraising Success
• The Art of Conversation and Relationship Building
• Reframing Overhead: New Donor Research Driving a National Campaign to Transform Fundraising Narratives